Ariane Poole, the makeup guru, redefines makeup's role for those over 50, focusing on self-expression, fun, and identity. She challenges the typical view of makeup in our 50s as a remedy for flaws, encouraging a mindset shift to see it as a source of joy, creativity, and vibrancy.
Throughout the decades, Ariane observes our evolving approach to makeup, from its use as a youthful mask to a functional necessity in our 30s and 40s. As we enter our 60s and 70s, the focus often shifts to concealing imperfections. Yet, Ariane emphasizes that as we age, makeup can be a tool for self-expression, providing the freedom to break away from societal expectations. She advocates for the use of bold colors in a strategic way, choosing pops of color to accentuate your best features and explores the expanded color spectrum, guiding individuals to experiment with shades that suit them best.
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